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Glossary term: Minus 950 Penalty

A much hyped, but controversial theory that states that rankings may receive a penalty that drops them to the bottom of the first 1,000 Google listings for a term. The theory came to life in early 2007, and is believed by its proponents to be a page specific penalty, not a site specific penalty such as the Minus 30 Penalty.

Many believe that this is not a penalty, per se, but rather the symptoms of a new ranking factor within Google's algo.