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Glossary term: Sandbox

A controversial idea that Google places new websites under a filter that prevents them from ranking for competitive terms. Those that believe in the sandbox jump through impressive hoops to try and explain the behavior in a predictable manner.

It is more likely that new sites are not placed into a sandbox, but new links must remain in Google's index for a certain time before they provide much Google juice. It is possible that links from trusted sites build Google juice faster than other links.