Glossary term: SEO Copywriting
The creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular keyword density, that will supposedly perform well in the search engines.For search engines with a heavy reliance on on page optimization, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.
What's more, even if the SEO'd copy works in a search engine, it is rarely effective for the human beings visiting the site.